This summer has seen record numbers of visitors check out the LEGO House in Billund, Denmark.
Despite the heatwave that has given Europe exceptionally sunny weather, the LEGO House had seen an increase in bookings over the last five weeks that is up 30-40% on last year. Back in April, the attraction set a new attendance record, but this summer has beaten those figures and the LEGO House has had several sold-out days.
“The feedback from our guests is that we create an absolutely fantastic LEGO experience for both children and adults, and the guests are fortunately sharing their experience in LEGO House with family and friends,” said Jesper Vilstrup, LEGO House CEO. “Many people share their experiences via social media, and we can clearly see that the awareness about LEGO House has increased over the past year, which I am convinced is one of the reasons for the great visitor numbers. Now guests simply have a better idea of what LEGO House is.”
Last year saw almost 250,000 visitors check out the LEGO House, with that figure sure to be exceeded this year. Jesper expanded: “We expected more guests last summer, which we at the time explained by the sunny summer in Denmark. But in retrospect, we must also acknowledge that many did not know about LEGO House last year, which has played an equally important role. This summer we have experienced phenomenal visitor numbers, and we are 30-40% above our visitor figures from last summer, which also means that we have hit our maximum capacity several times.”
The biggest attendance this year saw 11,308 attendees head to the LEGO House in a single week.