LEGO is trialling a minimum order amount on Pick a Brick in the UK

The LEGO Group is trialling a minimum purchase value on all Pick a Brick orders in the UK, bringing the online experience closer to the one you’ll find in LEGO Stores.

From today (February 23), you’ll need to spend at least £12 on individual elements to order from LEGO.com’s Pick a Brick service. The company currently has two different options for buying single pieces, but only one of those – Bricks and Pieces – is built for handling small orders.

Pick a Brick, on the other hand, was apparently always intended to fulfil only bulk orders. The LEGO Group is therefore hoping to better realise those intentions by introducing the minimum order value, which matches the price of a large Pick a Brick cup in LEGO Stores (give or take a penny).

The trial will run until the LEGO Group has collected an ‘appropriate sample size’ of online Pick a Brick orders, at which point it may choose to continue with additional testing, or even expand the trial to other countries and markets.

Bricks and Pieces will continue to operate as normal, meanwhile, allowing you to replace lost or missing elements for a given set with no minimum order value or quantities. For now, though, you’ll no longer be able to top up a wider LEGO.com order (say, to reach the threshold for a gift-with-purchase) with just a handful of parts from Pick a Brick.

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