Okay, so it’s already happened, and it’s really just a promo for the newly-opened flagship LEGO Store on Fifth Ave in New York City. But it’s still as close as we’ve ever gotten to a Broadway-style musical from the LEGO Group, complete with an original show tune titled ‘Always Building’.
You can check out the song-and-dance number by hitting play on the video below. The narrative follows a young girl around New York City – accompanied by real-life frontline workers, Broadway stage actors (including Hamilton’s Renée Elise Goldsberry) and animated LEGO minifigures – leading up to the opening night of the latest LEGO Store.
Click here to find out more about the brand new retail destination, which promises to set the template for all LEGO Stores going forward – and more than 100 existing stores, thanks to its scalable and modular design. That includes expanding its innovative new experiences, such as Brick Lab and the Tree of Discovery.