LEGO responds to rumours of price rises in 2022
The LEGO Group has responded to reports that it’s planning to raise prices on selected sets in January 2022.
In doing so, it’s clarified that the statement apparently provided to German LEGO fan site StoneWars earlier today is not official, although the final statement shared here doesn’t read much differently in the end.
While adamant that it’s not increasing prices across the board, the company does concede that the recommended retail price will increase on some sets, as it ‘takes steps’ to make its prices more consistent across Western European territories.
“The LEGO Group has no plans to increase the recommended retail price (RRP) of its portfolio of products,” the statement reads. “In Western Europe, we’ve taken steps to make RRP pricing more consistent across different countries from 2022.
“The RRP of the majority of LEGO sets will not change as a result of this. However, on a small selection of sets the RRP will either go down or up depending on the set and the country. There are currently no plans to make such changes in other markets.
“It’s important to note that the final price charged to shoppers is set by retailers, not the LEGO Group.”
That final line obviously doesn’t apply to LEGO.com and LEGO Stores, where the LEGO Group very much does set the price charged to consumers. But the end result is the same: the recommended retail price of some sets will indeed change from 2022, while we can expect more consistent pricing across Western Europe for new releases going forward.
While the LEGO Group hasn’t confirmed a final list of which sets will receive price increases (or decreases) and in which territories, you can check out a rumoured rundown from StoneWars by clicking here. Among the sets apparently affected are 75255 Yoda, 31109 Pirate Ship and 76191 Infinity Gauntlet.
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Hi Chris,
LEGO Group’s claim that the statement we issued was “not official” is simply their mistake, not ours. We asked LEGO as early as Friday for an official statement to release. They took until Tuesday to give us that statement and had enough time to make sure it was indeed official.
Now LEGO is claiming that our statement is “not official” and “not correct”, implying that we did something wrong here. But we didn’t make a mistake here, the miscommunication was from LEGO. To portray this differently now is highly unprofessional on LEGO’s part.
It seems that someone has read from our report that the entire LEGO range will become more expensive. We have never claimed that. We published a list of exactly 27 sets that will be affected.
Funny, when Lego did exactly the same thing in Brazil last year nobody commented or made any post. Despite all the complaints from customers Lego did not released any statement or anything. It’s good to know that Lego only cares with their European customers.