LEGO Transformers 10302 Optimus Prime officially revealed

The LEGO Group has finally revealed 10302 Optimus Prime, its first-ever Transformers set – and its first product in collaboration with Hasbro.

Traditionally industry rivals, the two companies have come together for the first time to create a 1,508-piece model based on the G1 version of Optimus Prime. The finished set boasts 19 points of articulation, and is fully capable of transforming from robot to truck without any rebuilding necessary – as you’d expect from any LEGO Transformers build.

In his more iconic, robotic form, 10302 Optimus Prime stands over 35cm tall, while his truck – once transformed – reaches a modest 15cm in height. Also packed into the model are an Energon cube, Energon axe, ion blaster and Autobot Matrix of Leadership, the latter of which can be stored inside the robot’s hollow chest cavity.

“It has been an honour and joy to work together with Hasbro to develop a LEGO version of Optimus Prime!” said Senior Designer Joseph Patrick Kyde. “I am excited to see these two toy companies come together for the first time to celebrate the leader of the Autobots. Optimus Prime has become a pop culture symbol of courage, selflessness, and great leadership as well as an awesome toy that embodies the problem-solving and creativity skills that both companies value so much.

“It’s been a wonderful and challenging task to bring him to life using LEGO bricks, especially making sure that he can shift modes without disassembly and stay true to his signature look and style.”

“We’re excited to bring two of the world’s greatest play and entertainment companies together to celebrate this larger-than-life iconic character,” added Casey Collins, Head of Licensed Consumer Products and Business Development at Hasbro. “We know fans everywhere will be thrilled by this collaboration as it enables fans and families of all ages to create memories as they work together to build the LEGO Transformers Optimus Prime.”

10302 Optimus Prime launches June 1 at LEGO.com and in LEGO Stores for £149.99 / $169.99 / €169.99. Click here to check out our early review of the latest LEGO for Adults set.

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Chris Wharfe

I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then. You can follow me on Twitter at @brfa_chris.

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