During a trade event in China, the LEGO Group announced new STEAM courses it will launch next year.
Following the news that the LEGO Group has won a court case against Lepin in China, the company has announced new STEAM courses that will be launched in the country, as the LEGO Group seeks to increase sales in the region.
These new STEAM courses will allow local students to “become active, collaborative learners and build 21st century skills.” The courses will be aimed at children between five and ten years old, and have been developed through a collaboration between East China Normal University Press (ECNUP), LEGO Education and Chinese STEAM experts.
LEGO Education products will be used to support the courses. They will be trialled later this month, with student textbooks and teacher guidebooks produced as resources. The full roll out of the STEAM courses will take place in April 2019.
“As a mission-driven business, we are committed to inspiring and developing children through creative play and learning. We are excited to announce these major launches for China at the CIIE, and our commitment to this strategic growth market and goals to provide the creative LEGO play experience to the hands of more Chinese children remain unchanged,” said LEGO CEO Niels B. Christiansen.
“We believe in the power of play to develop essential life-long skills to succeed in the 21st century. We are proud of the close collaborations with local educators as we combine our global experiences and the local insights together to ensure that our first STEAM courses for Chinese students can contribute to the Chinese society’s growing needs of innovative talents with creative skills.”
This is part of a significant push from the LEGO Group to gain increased market share in China, to offset static sales in the USA and Europe.