The LEGO Group comments on upcoming Minions theme

Following a Twitter tease, the LEGO Group has commented on the new LEGO Minions theme that will launch next year.

The LEGO Minions theme will launch next year and the sets will be based on the upcoming film, Minions: The Rise of Gru, Toy World reports.

“We are excited to expand our partnership with Universal Brand Development to introduce the first LEGO sets based on Illumination’s Minions and the Despicable Me franchise,” said Jill Wilfert, Vice President, Licensing & Entertainment for LEGO Group. “The films have become global blockbusters and are beloved by fans of all ages, and we believe the characters and scenes lend themselves to a creative and engaging LEGO play experience.”

Joe Lawandus, Senior Vice President and General Manager, Global Toys and Hardlines, Universal Brand Development, also shared his enthusiasm: “Universal is committed to giving fans richer, more engaging experiences through best-in-class consumer products, and we are thrilled to further expand our partnership with the LEGO Group to include Illumination’s Despicable Me franchise. Illumination’s Minions, with their bigger-than-life personalities, are global pop-culture icons, and the LEGO building sets will open up new opportunities for fans to recreate and relive their favourite moments from Minions: The Rise of Gru.”

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Graham
Graham was the BrickFanatics.com Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education.

Follw Graham on Twitter @grahamh100.

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Graham

Graham was the BrickFanatics.com Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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