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Today LEGO Systems, Inc. unveils hundreds of its new building sets while kicking off a year of milestones for some of its most celebrated and groundbreaking play innovations: 60 years of the classic LEGO brick (circa. 1958), 40 years of the LEGO Minifigure, which introduced character-based role play to the brand in 1978, and 20 years of LEGO
“We are proud to celebrate three core LEGO innovation milestones this year that have dramatically changed the way children play, by tapping into the power of their imaginations, exploring their curiosity and expressing their creativity,” said Skip Kodak, senior vice president, LEGO Systems, Inc. “We’re fortunate to put the iconic and versatile LEGO brick at the center of everything we do, which enables us to expand and re-invent our play experience to deliver endless surprise and delight. Our 2018 portfolio is designed to inspire even more kids with new ways to build and play, and we can’t wait to see how they use our
Younger Builders (Age 1½+)
LEGO DUPLO introduces builders as young as 1½ to the world of building with bricks twice the size of standard LEGO bricks. Twenty-four new DUPLO sets offer classic themes such as My First Race Car and Airport, toys that teach values like sharing (My First Celebration) and empathy (My First Emotions), and properties such as Jurassic World. DUPLO sets also feature Mickey Mouse & Minnie Mouse,
LEGO Juniors helps builders as young as four years old transition from DUPLO bricks to classic LEGO building with a mix of larger modular elements such as solid walls or archways designed to help children gain confidence in building. Familiar LEGO themes such as LEGO
Nostalgic and Creative Building (Ages 4+)
Five new 60th Anniversary building sets are designed to prompt creativity and open-ended building by posing a thought-provoking question, such as World Fun which asks, “How can ____ make the world more fun?” Additionally, each of the anniversary items includes a custom printed 60th Anniversary element, available only in these sets while supplies last. To celebrate the milestone, the company offers fun facts and building inspiration at http://
LEGO Classic offers a variety of no-instructions building experiences for ages 4 and up, such as Creative Suitcase, for on-the-go building fun. LEGO Creator provides hours of play with innovative 3-in-1 models that can be built and rebuilt into creatures, structures and vehicles, including Mythical Creatures and Pirate Roller Coaster. Advanced builders will enjoy the challenge of 14 new LEGO
Themed Building (Ages 5+)
Following its 2017 theatrical debut,LEGO
The next LEGO Elves chapter unfolds in seven new sets featuring heroine Emily Jones as she rescues new buildable mythical guardian creatures. The powered-up, futuristic LEGO NEXO KNIGHTS to take on the holographic wizard, MONSTROX, in six new sets plus a free digital gaming app, Merlock 2.0. Six new LEGO
Collectibles (Ages 5+)
Fans can collect 59 never-before-seen
New in April, eight LEGO Jurassic World: Fallen Kingdom sets bring the characters and moments from the much-anticipated film to brick form, as Owen and Claire return to Islar Nubar.
LEGO Powerpuff Girls debuts in August with two building sets based on Cartoon Network’s animated series, featuring the action-packed adventures of Blossom, Bubbles and Buttercup in LEGO form.
LEGO Disney offers seven new sets featuring beloved stories and characters including Elsa and Olaf from Frozen and Disney Princessfavorites including, for the first time, Mulan. A new “Build & Swap” feature enables children to use their imagination to combine sets to form an ultimate castle. Disney characters also appear in several LEGO DUPLO and LEGO Juniors sets, highlighted by the debut of upcoming Disney Pixar’s Incredibles 2 in brick form in three building sets launching in May.
LEGO MARVEL Super Heroes brings action-packed building sets inspired by the renowned comic books and upcoming theatrical releases, including Black Panther. New Mighty Micros feature MARVEL Super Heroes and villains plus their mini vehicles.
LEGO Warner Bros. collaboration (Ages 5+)
LEGO Unikitty!, based on the famous unicorn cat princess from the Warner Bros. film, The LEGO Movie, now has her own animated series, Unikitty!, produced by Warner Bros. Animation and currently airing on Cartoon Network featuring Princess Unikitty and her brother Prince Puppycorn. Five new building sets and a series of collectibles launch in August, enabling kids to recreate favorite stories or imagine and build new ones.
Bringing the Harry Potter and Fantastic Beasts films to life in LEGO form in the second half of 2018, the new Wizarding World inspired building sets recreate the action-packed storylines from the films and feature a cast of fan-favorite wizards, Muggles and magical creatures – from Harry Potter, Ron Weasley and Hermione Granger to Newt Scamander and more. Fans will also be able to collect their favorite Wizarding World characters in new LEGO
Characters return from the film, The LEGO Batman Movie, with five new building sets where fans can further explore the most exciting scenes and vehicles from the film, including The Bat-Space Shuttle.
Physical to Digital Play
This year marks 20 years of digital LEGO innovation ushered by LEGO
Following the successful launch of LEGO BOOST in 2017, two new experiences merge LEGO NINJAGO and LEGO CITY with the build & code toolkit to expand the play potential. Finally, a new LEGO DUPLO Steam Train allows kids as young as 2 years old to tinker with their ability to “code” with low-tech brick accessories that enable cause & effect play exploration.