The LEGO Group’s new Play Is Your Superpower campaign is being given a boost, with the chance to win a prize bundle of must-have sets.
The LEGO Group recently launched its Play Is Your Superpower campaign, complete with a five-minute video featuring a cast of celebrity faces. Clues and Easter eggs in the video allow you to take part in online puzzles, with successful players being rewarded with their very own digital minifigure to personalise.
The campaign is intended to shine a spotlight on the fact that, on average, children are spending just 2% of their week playing. The LEGO Group has been working with celebrities such as fashion designer Tan France, comedian and actor Naomi Watanabe, conservationist Bindi Irwin, and actor Stephanie Beatriz to emphasise how play contributed to their success in adulthood, with the intention being to encourage young minds to do the same.
To give the Play Is Your Superpower campaign a boost, a new LEGO Insiders exclusive sweepstake reward is now available, one that’s offering you the chance to win a bundle of must-have sets. It’s free to enter the competition, although there is a limit of one entry per member and a closing date of October 13, 2023.
Included in the Play Is Your Superpower sweepstake bundle are 21334 Jazz Quartet, 10312 Jazz Club, 21332 The Globe, 10280 Flower Bouquet and 10281 Bonsai Tree, plus a LEGO Wooden Desk Drawer. Eligible countries include Canada (excluding Quebec), France, Germany, Republic of Ireland, Austria, Switzerland, Norway, United Kingdom and the United States.
Artwork for the LEGO Group’s Play Is Your Superpower campaign may also have inadvertently revealed a brand new minifigure hair piece, although we don’t know at this stage if and when the element may pop up in any specific sets.
- From video game journalism to kids’ publishing, I’ve been there, seen it, done it and worn the T-shirt. I was also the editor of the first-ever official LEGO magazine way back when, LEGO Adventures. I have a passion for movies, comic books, tech and video games, with a wallet that’s struggling to keep up with my LEGO set wish list.
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