The new store will be located at 41 Grafton Street, on the former site of Topman. The city has apparently been part of the LEGO Group’s retail expansion plans for years, owing to both Ireland’s established fan community and the number of tourists who visit Dublin.
“The new LEGO Store will be amongst some of the biggest and best brands in Dublin, in a shopping district loved by many local families and visitors alike,” Simone Sweeney, Vice President of Global LEGO Retail Development, told RTÉ.
“The new LEGO Store in Dublin will allow builders of all ages to be inspired by endless play possibilities and for new builders to welcome them into a new exciting journey of discovery into the LEGO universe.”
The new store will apparently create around 10 to 15 jobs, and should be similar in style and layout to the Fifth Avenue, New York and Barcelona stores, given the reference to the LEGO Group’s ‘retailtainment’ concept. These stores blend shopping opportunities with interactive experiences like the Mosaic Maker and Minifigure Studio.
It’s not yet clear which of the Fifth Avenue store’s furnishings will come to Dublin, but it will likely depend on the size of the store. We’ll find out more when Dublin’s LEGO Store opens its doors this summer.