LEGO confirms it’s stopped shipping products to Russia
The LEGO
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Group has confirmed that it’s ‘paused shipments of products to Russia’ in the wake of the country’s invasion of Ukraine.
Following reports that initially emerged through Danish media earlier today, the LEGO
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Group has now confirmed to Brick Fanatics that it’s halted shipments to its Russian brand stores over the ‘impact of sanctions’ and ‘unpredictable operating environment’ in the country.
“Our thoughts are with all the children and families suffering as a result of Russia’s invasion of Ukraine,” the LEGO Group said. “Our priority is the safety of all our colleagues. We are in contact with our Ukrainian team and are providing ongoing support to ensure their safety. We are also working to support other colleagues around the world impacted by the escalating crisis, including our team in Russia.
“We have paused shipments of products to Russia given the impact of sanctions and the unpredictable operating environment. We care deeply about the lasting impact on children and together with the LEGO Foundation and Ole Kirk Foundation will donate DKK 110m ($16.5m) to emergency relief efforts, with a focus on providing support for children and families.
“The donation will be made to existing partners, including United Nations Children’s Fund (UNICEF), Save the Children, and the Danish Red Cross to address the immediate and future needs of those impacted by this devastating war. This is a volatile and constantly evolving situation which we will monitor closely.”
• LEGO makes emergency £12.3m donation to support Ukraine
• LEGO advises staff in Russia to avoid protests against war in Ukraine
The LEGO Group now joins a growing list of companies including Apple, Google, Netflix and Spotify in either suspending exports to Russia or otherwise distancing itself from the country following its invasion of Ukraine. It’s apparently also advised staff in Russia not to get involved in protests or engage in public discussions about the war, in the interests of their ‘personal safety’.
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Similar to the comment above Lego store are still operating in Russia – check this video from 18th March at 20.01 in to the video – https://www.youtube.com/watch?v=JowrqacwnvM You can clearly see that Lego is still very much open and selling products when other Western stores such are clearly closed. This is very disappointing considering that Lego is such a large company and family focused. Lego need to be doing better than this.
So I just watched a video dated the 18th that shows a Lego company clearly opening and operating. How do you explain the discrepancy?