The company is donating one million LEGO sets – worth $10 million – to children around the world in its annual Christmas campaign. For every LEGO ornament shared online with the hashtag #BuildtoGive, the LEGO Group will donate one set to a child in need.
LEGO Ideas is now getting in on the festive fun by bringing Build to Give to its building community. The platform’s newest Activity tasks fans with designing a LEGO ornament that incorporates something they love.
If you’re not familiar with Activities, they’re generally small, quick challenges that invite builders to get creative and design something around a specific theme. The two previous Activities have involved similarly seasonal missions, including giving sets a festive makeover and building something advent-themed.
As always, LEGO Ideas advises builders to stick to generic LEGO elements. Using bricks specific to licensed sets may prevent the platform from being able to share submissions on its social pages. If you want to get involved, you can share your creation on the dedicated Activity page. You’ve got until 9am GMT on December 23 to do so.
There’s no prize on offer for this Activity, apart from the satisfaction of knowing you’ve helped a child in need this Christmas (as long as you also share your build on your social streams, of course!). If you’d like a more tangible prize for yourself, just sign up to the Brick Fanatics newsletter by midday today. We’re giving away three of the biggest and best LEGO sets to three lucky subscribers.