LEGO is never going to live down 75304 Darth Vader Helmet’s box art

It looks like the LEGO Group is basically never going to live down its attempt to cater for international audiences on 75304 Darth Vader Helmet’s box art.

Like 41619 Darth Vader before it, this year’s 75304 Darth Vader Helmet makes reference to ‘Dark Vador’ in its packaging. Only instead of popping up in the instructions, this time it’s brandished over the top of the box. It’s not a misprint, though: instead, it’s simply the character’s name in France.

Still, that hasn’t stopped many fans from assuming the LEGO Group has actually made a colossal mistake on the set’s packaging. (For an actual mistake, check out the box art for the newly-revealed 75309 Republic Gunship.) And when the set first launched back in May, it even prompted unscrupulous sellers to attempt to cash in on the ‘misprint’ on eBay.

Fortunately, all those listings seem to have disappeared – but the LEGO Group’s social media team is still tweeting back to people who assume that ‘Dark Vador’ is just a horrendously bad typo.

Check the timestamp on that tweet: July 12, 2021. It’s apparently in response to someone who purchased 75304 Darth Vader Helmet as a gift, so perhaps wouldn’t know that the LEGO Group prints alternate languages (and by extension, character names) on its boxes.

But the end result is the same: the poor folks who run the company’s social media accounts are going to be explaining this one for a long time.

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Chris Wharfe

I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then. You can follow me on Twitter at @brfa_chris.

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