LEGO NINJAGO co-creator: AI-generated images ‘completely unacceptable’
Co-creator of NINJAGO and Senior Creative Manager at the LEGO Group Tommy Andreasen has described the use of AI-generated images for NINJAGO characters as ‘completely unacceptable’.
Following the apparent use of AI-generated images in a LEGO NINJAGO quiz that has since been taken down, Tommy has added his voice to others in the community criticising the use of generative AI in this case, taking to X to share his views.
“I will definitely report this internally and I hope it will be scrubbed fast,” the NINJAGO co-creator wrote. “This is just lousy in all aspects. There are actual guidelines against the use of AI like this at LEGO so this is completely unacceptable. Art should be made by artists.”
I will definitely report this internally and I hope it will be scrubbed fast. This is just lousy in all aspects. There are actual guidelines against the use of AI like this at LEGO so this is completely unacceptable. Art should be made by artists. https://t.co/TJQj8pgB3C
— Dream chaser (@TommyAndreasen) March 15, 2024
It’s unclear exactly what AI guidelines Mr Andreasen is referring to here, whether those are internal policies not accessible to the public. However, a little bit of digging into the LEGO Group’s policies currently public does confirm that there has already been some consideration given to generative AI.
Within the Data Ethics Policy 2023 listed on the LEGO Group’s website, the company states that it has “developed AI-specific principles based on our current data ethics principles.”
“These will be reviewed by our Corporate Compliance Board by Q2 2024,” the document reads. “Our data ethics principles are also informing our response to the new challenges of generative AI – the data ethicist sits in these working groups and has actively helped shape our approach to generative AI governance, communications and education.”
Presumably, this means that this data ethicist has formulated guidelines related to the use of generative AI at the LEGO Group, which could perhaps be what Tommy is referring to. The LEGO Group has now made an official statement about the use of AI-generated images in the NINJAGO quiz.
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On reading this article, I still have no clues what was wrong with the images and why there is an outrage at them. All it tells me is: it did not please some guy and he will complain to some other guy/gal about it.