LEGO officially comments on NINJAGO AI-generative pictures
The LEGO Group has released an official response after receiving criticism for AI-generated images being used in a LEGO NINJAGO quiz.
After fans first noticed and criticised the use of AI-generated images in a LEGO NINJAGO quiz, the LEGO Group quickly took down the quiz itself. Now, the company has officially commented on the situation via a statement on the LEGO Ambassador Network (LAN), after criticism came from the community, the LAN, and a co-creator of LEGO NINJAGO.
“We have a clear policy not to use generative AI to create LEGO content,” the statement on the LAN reads. “We fundamentally believe in the wonder and power of human creativity and will continue to encourage and celebrate the talented artists who help bring our brand and characters to life.
“These images were used in a test which happened outside of our usual approval processes, and we will take all necessary steps to ensure that it won’t happen again. We believe generative AI offers interesting opportunities and we will continue to explore how we can use it to improve the experiences we offer and our ways of working.”
From the community response, this initial test does not appear to have been well-received by the community. While the LEGO Group may continue to ‘explore’ the possibilities of generative AI, it’s heartening for those worried by the use of AI to know that the LEGO Group has ‘a clear policy not to use generative AI to create LEGO content’ for the time being at least.
Support the work that Brick Fanatics does by buying your LEGO sets using our affiliate links. Thank you!
Author Profile
- I write about all the very best fandoms – and that means LEGO, of course. Spending so much time looking at and talking about LEGO sets is dangerous for my bank balance, but the LEGO shelves are thriving. You win some, you lose some.
Latest entries
Latest27/04/2024First official image of LEGO GWP 40689 Firework Celebrations- August 2024 sets27/04/2024First look at new LEGO Animal Crossing sets and minifigures
- News27/04/2024England Lioness Lauren Hemp’s ever-growing LEGO collection is ‘hoarding her house’
- Best Deal27/04/2024Six of the best LEGO sets for minifigures, now discounted at GAME
Pathetic response from TLG. Was the leaked survey from last year also outside their approval processes? Looks like all sets from that survey have been or will be released later this year. There are probably hundreds of outsourced jobs that external companies perform for TLG. It’s impossible to control and approve everything internally.