LEGO NINJAGO to be global sponsor for Nickelodeon Kids’ Choice Awards
The LEGO Group is teaming up with Nickelodeon, with the company set to be the sponsor of the network’s Kids’ Choice Awards.
An international campaign across the USA, Europe, Latin America and Asia Pacific territories will see the LEGO Group sponsor the Nickelodeon Kids’ Choice Awards (KCA) around the world. The campaign will focus on the LEGO NINJAGO characters.
In an animated spot that will launch on March 7, Lord Garmadon will seek to steal the KCA slime cannon, with the ninja needing to stop him and return the cannon so that the KCA can go ahead. Stop motion animated content and a social video story will be part of the media package to build up to the KCA.
The full story will also be released as “custom branded programming” on Nickelodeon’s YouTube channels. In order to attempt to reach the audience through influencers, a YouTuber will also be getting involved with live action content.
“It’s testament to the unique global reach and scale of the Nickelodeon Kids’ Choice Awards that The LEGO Group has chosen to come on board as global sponsor,” the Drum reports Lee Sears, senior vice-president, sales and partnerships and head of Viacom Velocity International, as saying.
“The special stop-motion animated Lego NINJAGO Heroes KCA content that we’ve created for use across TV, digital and social media will deliver high-impact cut-through for this much-loved brand. We’ve proved that we provide a brand-safe environment whilst delivering strong commercial impact, enabling us to offer meaningful engagement for brands with hard-to-reach younger audiences as only we can do.”
“The Lego Group is excited to sponsor the Kid’s Choice Awards, a truly global celebration of kids and creativity across the entertainment industry. Our partnership with Nickelodeon helps deliver on our ambition to reach more kids in the US, and around the world, and inspire the Lego builders of tomorrow,” said Amy Pascal, Vice President and head of Americas marketing for the LEGO Group.
To continue to support the work of Brick Fanatics, please buy your LEGO sets from shop.LEGO.com and Amazon using our affiliate links.
Author Profile
- Graham was the Brick Fanatics Editor up until November 2020. He has plenty of experience working on LEGO related projects, including LEGO Star Wars: The Force of Creativity. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education.
Latest entries
- 25 Years of LEGO Star Wars01/05/2024How the LEGO Group cooked up the original LEGO Star Wars UCS X-wing
- Features07/01/2021LEGO exclusive: AFOLs taught us to take adults seriously
- Features06/01/2021‘The 1989 Batmobile isn’t really a car…’
- Features02/01/2021Why are the LEGO Collectible Minifigures down from 16 to 12 characters per series?