The companies announced a multi-year partnership back in October, with plans to launch the first collection in December. Those plans have now come to fruition, with a range of kids’ activewear available to order through the Adidas website.
As Brick Fanatics reported in October, the initial assortment includes t-shirts, sweatpants, tracksuits, a jacket, shoes, and even a baby onesie. Tees start at £20 / $32, while shoes start at £38 / $52.
The clothing is certainly colourful, but other than that, the LEGO association is a lot more subtle than the Levi’s brick patches. Whether it fulfils Adidas’s original mission to ‘imagine up new concepts and products that will spark creativity in an inclusive way’ is up for debate.
The original press release teased products for both adults and children, so we’ll likely see some more adult-focused gear in future. (Don’t forget, this partnership will apparently run for years.) For now, you can check out the current kids’ range at the Adidas website, in both the UK and US.