Paper-based Pick-a-Brick cups are appearing in LEGO stores

The LEGO Group has announced the rollout of paper-based Pick-a-Brick cups in its LEGO Brand Retail stores, reflecting a wider push towards sustainable business practices.

The statement appeared in its 2021 Annual Report, a document which details the LEGO Group’s financial performance, top-selling themes and other activities. As part of its sustainability highlights, the LEGO Group has said it has introduced paper-based Pick-a-Brick cups in LEGO Brand Retail Stores. Visitors to LEGO stores can use these in conjunction with Pick-a-Brick walls, which contain wide assortments of individual elements for purchase.

A prototype of this sustainable packaging appeared in late 2021, although the reference to cups suggests this form factor was ultimately abandoned. There are also a few unanswered questions around the cups themselves.

LEGO Store

For a start, it’s not clear how far these cups have been rolled out in LEGO stores – whether this rollout applies to all of them, or only some of them at this time. It’s also unclear if these cups can be recycled once they reach the end of their life. Still, it’s likely that the cups can at least be re-used multiple times, which will help to offset their environmental impact.

Still, with several other environmentally-friendly activities highlighted it appears the LEGO Group is on the right track. In the meantime, be sure to keep an eye out for these cups if you’re visiting a LEGO store in the near future.

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