Tear-jerking advert launched for LEGO Ideas 21322 Pirates of Barracuda Bay

A new advert for LEGO Ideas 21322 Pirates of Barracuda Bay plays on the generational appeal of classic LEGO themes for maximum emotional resonance.

LEGO Ideas 21322 Pirates of Barracuda Bay is being promoted online with a new video advert that aims to capture the attention of adult fans and pull on the heart strings too.

The new 2,545 piece set recently launched exclusively at LEGO.com and builds a detailed shipwreck island that can be reconfigured as a modern version of the beloved LEGO set, 6285 Black Seas Barracuda.

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Little Pirate

Rediscover your inner pirate… the Pirates of Barracuda Bay have arrived! ?? https://lego.build/BarracudaBayAvailableNow

Posted by LEGO on Wednesday, 1 April 2020

The video sees a young boy being gifted 6285 Black Seas Barracuda as a child, which when he grows up he and his daughter then play with together. As his daughter grows up, she loses interest in pirates, to his disappointment – but then she gifts him 21322 Pirates of Barracuda Bay.

Fan designer Pablo Sánchez Jiménez saw his product idea achieve 10,000 votes in just 25 days. He originally came up with the concept as a homage to LEGO Pirates, which launched 31 years ago and has been a fan-favourite ever since.

31109 Pirate Ship will also be released, as part of the Creator theme, this summer.

LEGO Ideas 21322 Pirates of Barracuda Bay is available now, exclusively at LEGO.com.


Graham was the BrickFanatics.com Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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