Much like LEGO Hidden Side, which bowed out last year, the new concept involves combining physical bricks and minifigures with an app, in what the LEGO Group often refers to as ‘fluid play’ (that is, mixing physical and digital play). But where that spooky theme revolved around battling ghosts in a game-oriented experience, LEGO VIDIYO will instead give fans the chance to shoot and edit their own music videos.
The physical sets will include a range of colourful minifigures and printed 2×2 tiles, known as ‘BeatBits’, which can be scanned using the app to generate digital effects, such as confetti showers and X-ray vision. You’ll also be able to add unique audio effects and character animations to each 60-second video, before trimming it down into shorter clips for sharing in the app’s feed (pending moderation, of course).
The long-rumoured theme is the result of a partnership between the LEGO Group and Universal Music Group, which was originally announced back in April 2020. That licensing has apparently opened up LEGO VIDIYO to a wide music library from both classic and contemporary artists, although the specific songs have yet to be revealed.
“We want to feed the imagination of the next generation of creatives, providing a new canvas for kids to creatively express themselves,” said Julia Goldin, Chief Marketing Officer, the LEGO Group. “Research shows over three quarters of parents globally wish their children had more creative confidence, so we’re launching LEGO VIDYO to help make that happen.
“We know children are always chasing new ways to experiment creatively, and LEGO VIDIYO is here to help all kids with a passion for music unleash their creativity through LEGO building and music video production. We can’t wait to see what they come up with!”
The app will be regularly updated with new challenges, music and inspirational content, apparently designed to encourage kids to use the full breadth of its features. The first LEGO VIDIYO sets will arrive on shelves on March 1. Keep an eye on Brick Fanatics for more on LEGO VIDIYO as soon as we get it.