LEGO Ideas 21327 Typewriter includes a very niche reference

The designers behind LEGO Ideas 21327 Typewriter have revealed a very niche reference hidden away in the newly-launched model.

The 35th crowdsourced set has just gone live at for VIP members, ahead of a wider launch on July 1. That means you can buy it right now if you’re signed up to the LEGO Group’s loyalty program (which is completely free to join, by the way).

Packing in 2,079 pieces and plenty of functions for £179.99 / $199.99 / €199.99, 21327 Typewriter has gone above and beyond the original concept model submitted by LEGO MASTERS UK winner Steve Guinness. But that doesn’t mean the designers have forgotten to acknowledge the role the fan designer played in bringing 21327 Typewriter to shelves.

In fact, just as 21325 Medieval Blacksmith and 21322 Pirates of Barracuda Bay included multiple nods to their respective fan designers, so too does 21327 Typewriter include an incredibly niche reference to Steve – and one that you probably wouldn’t spot unless you knew what you were looking for.

LEGO Ideas 21327 Typewriter lifestyle 14

“The label on the back has a serial number for a typewriter,” LEGO Ideas Design Manager Sam Johnson explained during a recent roundtable interview. “You can see that it has ‘SG’, for Steve Guinness, and then it has ‘NGUOYD’ – ‘never give up on your dreams’ in an acronym – and then his birthday.”

Fortunately, you don’t need to actually go out and buy the set to see that detail, because it’s visible in the official set images. But if 21327 Typewriter is high on your wish list, you’ll at least understand the meaning behind that sticker’s serial number when you come to place it.

For more on 21327 Typewriter, read how the fan designers made a huge change to Steve’s original proposal, discover why it represents a missed opportunity for modular building collectors, and see how it compares to the real thing.

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Chris Wharfe

I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then. You can follow me on Twitter at @brfa_chris.

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