While the Ultimate Collector Series set matches 75192 Millennium Falcon and 75252 Imperial Star Destroyer at a lofty $799.99 and €799.99 in the US and Europe, it represents a steep £100 increase on that 2017 model in the UK, coming in at a ridiculously-high £749.99.
You could do a lot of things with that kind of money – here’s just five – but it’s not just the base price for those 6,785 pieces that’s alarming: it’s how much more expensive in the UK the AT-AT is compared to the US and even Europe.
At the time of writing, $799.99 is equivalent to roughly £591, while €799.99 converts to around £684. That’s an unbelievable £159 difference between the UK and US prices, and even taking into account sales tax – which maxes out at just under 10% in Louisiana and Tennessee – it’s still at least £100 cheaper to buy 75313 AT-AT in the US, no matter which state you’re in.
That could make the latest LEGO Star Wars set a tough sell at full price for many UK fans, although there’ll undoubtedly be a subset who see an extra £100 as doable, given they’re already spending so much. And that may be what the LEGO Group is banking on in setting 75313 AT-AT’s price so high initially.
This also means we’re slowly creeping towards our first £1,000 set, which – given the sheer abundance of massive models hitting shelves at the moment – can’t be too far away now…
For more on 75313 AT-AT, check out our detailed written review and video review, browse a gallery of official images, hear from the set’s designer, and see where it ranks among the biggest LEGO sets of all time.
- I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then.